What I Learned about Digital Communications at Syracuse.

What I Learned about Digital Communications at Syracuse.

First, never trust emails regardless where they come from! I opened an email from my Syracuse University email address that I never use, and therefore assumed was a legit email, and after reading the email I learned it was a proposition for an at home job. Yada, yada, yada and a few weeks later I lost $250.00. It was an email scam! I fell for it, but after filing my police report I learned people fall for the same scam often, and have lost much worse.

I have yet to get my money back, and likely never will. Oh, and I now hate Citibank. As a communications major the inability to have good communication with a customer representative (Citibank that’s you!) makes it even more difficult to handle problems when they arise… And that’s what I learned at Syracuse.

(Microphone drop. Looks around, smiles awkwardly and picks up imaginary microphone).

Testing, testing, can you read me? Good. I learned that with internet comes great responsibility, and great risk. Always be aware no matter where you are getting your information. Even if you find the president talking on your favorite news channel about how the world is ending, check other sources, because it could be a deep fake. SeeDeep Fake Kind of Like Lean Cake; It Ain’t.

Information we can find online is endless, and that goes for everyone and everything in between. Data analytics is the gathering of information that is found online and when organized correctly can predict behaviors, and in some cases even prevent illness. See What is Psychometrics?

I recommend all my readers begin learning about these technologies, because they are tools that can protect you, and help you survive in the warfare that is the internet. Think of data analytics, deep fakes, internet scams, technology, etc. as nuclear weapons, and the only way to prevent others from using said nukes against you, you have to have even stronger nukes on the ready, for the counter-attack.

If any of you have a good source on how to learn data analytics, like data analytics for dummies book; do they have those? Then, comment below with the sources so I, and anyone else, can read/watch/listen to the information and learn. Knowledge is power, power is control, control is security, security is peace of mind, and peace of mind is happiness. Don’t you want to be happy?

 

Public Relations in 5 to 10 Years.

Public Relations in 5 to 10 Years.

Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.

. . .

Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:

Future of PR

Isn’t it pretty? ^_^

I predict public relations is here to stay. According to the Bureau of Labor Statistics,Public Relations Specialistswill have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.

As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.

This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.

Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.

Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.

Example of Virtual Reality:

Example of Augmented Reality:

As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.

Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:

What is Psychometrics?

That’s it for now. Namaste.

Global Digital Divide.

Global Digital Divide.

The Digital Divide can be defined as a disparity between those that have access to technology to those who don’t.

Of course it isn’t so black and white, and some may have access to technology, but choose to not use it. Or, some technology might not be in a language that one understands. I’m not talking about coding, but I am talking about symbols.

The symbols used in language.

Today, I will be delving into the Global Digital Divide, and will end the blog with a few ways we can minimize the distance. That is, if closing the gap in the digital divide is something we want.

I wonder what my life would be like without the aid of digital technology. I wouldn’t be writing this blog if I didn’t have access, or I wouldn’t be listening to Snarky Puppy to calm my focus on my iPad Pro.

Maybe, I’d be married with like 10 kids who are in the field right now picking blueberries, my wife in the balcony churning butter, and i’d be in the bath, also known as a bucket, reading the bible for the thousandth time.

The first thing we need to do to close the digital divide is to bring awareness the types of barriers developing countries need to overcome:

Physical, Cultural, and Political.

Physical

The location of the developing countries requires a connection to the internet which can be an expensive infrastructure to create for a small tribe for example. A solution to this physical limitation could be Google’s hot balloon pop up wifi experiment. It inflates hot balloons with wifi tethering and gives access to those close enough to receive its signal, and its much more cost effective than other methods.

Cultural

By cultural I mean the divide in the amount of languages the internet can be translated in. If the developing country has a specific language that is not widely used, it will not be able to acquire and translate the information provided from the internet. Do they even want to know what is on the internet, or would they be better off living a simpler life?

The solution to this would be to deploy linguists to developing countries and have them implement a symbol system that coincides with the specialized language, and then teach them how to use it. After the people have learned how to identify their language to the symbols, and recreate it effortlessly, the linguist can certify the language into a national database and have it as possible translation in internet capable sites like Google.

Political

Certain countries, like China, feel the internet’s vast array of information is a liability, because the information shared cannot be controlled. Limiting citizens or straight out denying access to internet is something that occurs in countries, and it’s because of the need to control one’s people. I mean, I can be a control freak too sometimes, but.. Actually, never mind. No comment.

I had hippy parent’s so it’s easy for me to say, “Just let them have it,” and, “Don’t worry so much, take a chill pill.” So, that’s my solution to political limitations on digital technology. Nah! Gotcha. I think instead of trying to control people by limiting such a mass medium, we should control people by utilizing said medium. What do you guys think? Let me know in the comments below.

賤儭