What I Learned about Digital Communications at Syracuse.

What I Learned about Digital Communications at Syracuse.

First, never trust emails regardless where they come from! I opened an email from my Syracuse University email address that I never use, and therefore assumed was a legit email, and after reading the email I learned it was a proposition for an at home job. Yada, yada, yada and a few weeks later I lost $250.00. It was an email scam! I fell for it, but after filing my police report I learned people fall for the same scam often, and have lost much worse.

I have yet to get my money back, and likely never will. Oh, and I now hate Citibank. As a communications major the inability to have good communication with a customer representative (Citibank that’s you!) makes it even more difficult to handle problems when they arise… And that’s what I learned at Syracuse.

(Microphone drop. Looks around, smiles awkwardly and picks up imaginary microphone).

Testing, testing, can you read me? Good. I learned that with internet comes great responsibility, and great risk. Always be aware no matter where you are getting your information. Even if you find the president talking on your favorite news channel about how the world is ending, check other sources, because it could be a deep fake. SeeDeep Fake Kind of Like Lean Cake; It Ain’t.

Information we can find online is endless, and that goes for everyone and everything in between. Data analytics is the gathering of information that is found online and when organized correctly can predict behaviors, and in some cases even prevent illness. See What is Psychometrics?

I recommend all my readers begin learning about these technologies, because they are tools that can protect you, and help you survive in the warfare that is the internet. Think of data analytics, deep fakes, internet scams, technology, etc. as nuclear weapons, and the only way to prevent others from using said nukes against you, you have to have even stronger nukes on the ready, for the counter-attack.

If any of you have a good source on how to learn data analytics, like data analytics for dummies book; do they have those? Then, comment below with the sources so I, and anyone else, can read/watch/listen to the information and learn. Knowledge is power, power is control, control is security, security is peace of mind, and peace of mind is happiness. Don’t you want to be happy?

 

Public Relations in 5 to 10 Years.

Public Relations in 5 to 10 Years.

Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.

. . .

Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:

Future of PR

Isn’t it pretty? ^_^

I predict public relations is here to stay. According to the Bureau of Labor Statistics,Public Relations Specialistswill have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.

As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.

This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.

Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.

Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.

Example of Virtual Reality:

Example of Augmented Reality:

As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.

Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:

What is Psychometrics?

That’s it for now. Namaste.

What is Psychometrics?

What is Psychometrics?

Psychometrics combines two fields of study:

(1) Psychology, and

(2) Data analytics.

It uses the OCEAN or the Big 5 Personality test. If you ever taken a survey on Facebook that promised you an insight on what kind of person you are, or a personality questionnaire, then you are familiar with the Big 5 Personality test, or OCEAN:

Openness (curiosity to the world around us).

Conscientiousness (goal-directed, good impulse control).

Extraversion (high amount of emotional expressiveness).

Agreeableness (kind, affectionate, helpful).

Neuroticism (sadness, anger, instability).

Don’t you love acronyms? DYLA.

Analytics or big data, on the other hand, is the collection of, but not limited to, all one’s likes on Facebook, all one’s links and browsing history, and all one’s Google searches combined. Companies then analyze this data, compare it to the five personality traits, and decipher what type of person you are. Are you more likely to buy an American car? Then, you likely voted for President Trump. Do you follow Lady Gaga on Twitter? Then, you’re probably an extrovert. Making sense? You too can find out what your social media profiles say about you as a character by clicking on this link:

University of Cambridge Apply Magic Sauce Demo

It will require you to download your Facebook, Twitter, and LinkedIn data and upload them into their site. Cambridge will then use their application program interface (API) to create a footprint, or dataset, of your OCEAN personality. If you already know your type, feel free to share how you came upon that information so others can follow if they choose to do so.

Im an INTP Jungian personality type and 74% feminine on twitter, but more masculine on LinkedIn. I guess that’s a good thing仄賤儭仄賤儭?

Last thing I want to talk about is how big data can save lives in the future. Yesterday, I had visited my local VA hospital and had my blood drawn for a survey they are conducting called the Million Veteran Program. Details of what it enfolds hasn’t been disclosed yet, and understandably so, because of the confidentiality/integrity of the research. That doesn’t mean we can’t assume!

I did some research on a data breach,London Lab Advances Use of A.I. in Health Care, But Raises Privacy Concerns,and found out DeepMind, a London artificial intelligence company owned by Google’s parent company, had taken data from a hospital without fully going through the necessary hoops and loops to do so. Anyway, they did get consent from Veteran Affairs, because veterans are down for whatever, and found out they could predict kidney injury after analyzing records of over 700,000 veterans datasets. Cool huh?

Let me know your thoughts in the comments. Byeeee.