What I Learned about Digital Communications at Syracuse.

What I Learned about Digital Communications at Syracuse.

First, never trust emails regardless where they come from! I opened an email from my Syracuse University email address that I never use, and therefore assumed was a legit email, and after reading the email I learned it was a proposition for an at home job. Yada, yada, yada and a few weeks later I lost $250.00. It was an email scam! I fell for it, but after filing my police report I learned people fall for the same scam often, and have lost much worse.

I have yet to get my money back, and likely never will. Oh, and I now hate Citibank. As a communications major the inability to have good communication with a customer representative (Citibank that’s you!) makes it even more difficult to handle problems when they arise… And that’s what I learned at Syracuse.

(Microphone drop. Looks around, smiles awkwardly and picks up imaginary microphone).

Testing, testing, can you read me? Good. I learned that with internet comes great responsibility, and great risk. Always be aware no matter where you are getting your information. Even if you find the president talking on your favorite news channel about how the world is ending, check other sources, because it could be a deep fake. SeeDeep Fake Kind of Like Lean Cake; It Ain’t.

Information we can find online is endless, and that goes for everyone and everything in between. Data analytics is the gathering of information that is found online and when organized correctly can predict behaviors, and in some cases even prevent illness. See What is Psychometrics?

I recommend all my readers begin learning about these technologies, because they are tools that can protect you, and help you survive in the warfare that is the internet. Think of data analytics, deep fakes, internet scams, technology, etc. as nuclear weapons, and the only way to prevent others from using said nukes against you, you have to have even stronger nukes on the ready, for the counter-attack.

If any of you have a good source on how to learn data analytics, like data analytics for dummies book; do they have those? Then, comment below with the sources so I, and anyone else, can read/watch/listen to the information and learn. Knowledge is power, power is control, control is security, security is peace of mind, and peace of mind is happiness. Don’t you want to be happy?

 

Public Relations in 5 to 10 Years.

Public Relations in 5 to 10 Years.

Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.

. . .

Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:

Future of PR

Isn’t it pretty? ^_^

I predict public relations is here to stay. According to the Bureau of Labor Statistics,Public Relations Specialistswill have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.

As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.

This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.

Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.

Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.

Example of Virtual Reality:

Example of Augmented Reality:

As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.

Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:

What is Psychometrics?

That’s it for now. Namaste.

Pretend PSA for Communications@Syracuse on VA Medical

Pretend PSA for Communications@Syracuse on VA Medical

As required for my multimedia storytelling class, I have uploaded a Public Service Announcement wrote, directed, and filmed by me. It starts with Daniel having a nightmare, hearing a grenade explode, and waking up terrified.

She goes back to sleep, blinks into the next scene, and researches on her computer how to get help. Henry, playing a video game, tells her she will regret calling, but her nightmares and her newly acquired knowledge online, convinces her to make the call.

I want to thank my Ate Nina and Alan for volunteering as my guinea pigs in my academic endeavors and my journey as a filmmaker. Thanks for being reliable in an unreliable world. Mahal Kita!

賤儭

Deep Fake Kind of Like Lean Cake; It Ain’t.

If you don’t know what deep fake is it’s okay, because neither did I. However, a quick look at this video from Bloomberg on deep fake will get you up to speed:

Here’s another on Donald Duck, I mean Honorable Donald Trump, President of the United States:

The person you see in the video is an actor; that part should be obvious. In fact, if you are an American and didn’t notice that wasn’t the real Trump, I worry for you. Get some sleep, eat a good meal, check your prescription glasses, and maybe take a spa day.

You good? … Great! (You know I’m just kidding around; all my readers are geniuses).

Deep fake is the term used to refer when artificial intelligence, computer generated graphics, and/or a voice actor, comes together to create a personality. This personality is normally someone famous like former President Obama, or current President Trump.

If you read the comments on the Obama YouTube video you will see people stating this technology stemmed from our demand to see celebrities in pornographic material. The directors would artificially augment the pornographic actor’s face to portray a cinematic actor’s face, and etc., etc.

I just want to clarify that it is not porn that drives innovation, but sex. The want for sex comes from our need to survive, and our need to survive stems from our subconscious, and our subconscious stems from our genetic mutations over the course of history. Ironically, genetic mutations are causing are downfall; see cancer.

Survival can be achieved through two means: (1) leaving a legacy, landmark, or societal achievement/advancement; and/or (2) leaving offspring. Offspring who, when full grown, can leave a legacy, landmark, or societal achievement/advancement and/or, leave offspring.

The cycle is continuous until the end of our time, if ever.

Back to deep fake… I remember hearing about an Adobe event, a company known for it’s creative software apps, where they shared a program that could listen to a few words from any human being, and then create an algorithm using artificial intelligence that would allow anyone to pretend to be someone else.

For example: you answer a phone call and say, “hello, who is this?” The person who called could record your response, input it into the Adobe program, and then be able to manipulate your voice to say anything they wish it to. After showcasing this technology the company received much backlash and thereby ended up not commercially sharing this technology.

But, just because it isn’t commercially available doesn’t mean it no longer exists. Many believe that the next presidential election may have implementations of deep fake representing presidential candidates whether the candidates know about it or not. This technology could be used by news outlets and journalists within and outside America.

Journalists may be receiving sources they believe to be real, writing stories based upon these sources, and then releasing them to the general public. In turn, they would be unknowingly spreading false information that could damage all the parties mentioned within the story. The journalist could lose their job, but the effects of the story will ripple through regardless.

So, next time you watch something on a media platform; television, YouTube, iPhone, Samsung, etc., make sure you engage with the content with a critical eye, check other sources for inaccuracies and similarities, and proceed with caution.

There’s so many people in this world that many of them have lost touch of reality, and technology like deep fakes aren’t helping them come back to it. The best we can do is be strategic in our acquisition of truth, forgive ourselves when we make mistakes, and stay humble.

賤儭

Social Media Is an Action Word.

Social Media Is an Action Word.

You have probably heard of at least one of the following social media platforms:

LinkedIn, Facebook, Instagram, TikTok, Bumble, Twitch, Tumblr, Snapchat, WordPress, Tinder, YouTube, Twitter.

I don’t know if you noticed, but they all have a word of action in the title:

Twitter is the sound a bird makes when talking to other birds,

Twitch is a short sudden jerk,

Snap is the act of capturing the moment,

Chat is the act of talking,

TikTok is the sound of a moving clock,

Insta is informal for instant, and

Gram is old school for you got mail.

They all have this in common, because socialization requires action. To communicate one’s interest a bird “tweets”, to share one’s interest a person “snaps” a moment they experienced, and shares it with the ones they love. Therefore, every one of these media platforms are told we use as social animals to connect with one another.

Twitch is a sudden movement, or jerk, that is required when playing games with other gamers, and is likely a reason why it is called that. The ability to have quick reaction times when playing games gives one an advantage against another.

TikTok, pronounced Tick Tock in English, is the sound of a clock and if you are familiar with the platform you know that the recording limit is a few seconds tops. Lastly, Instagram is the instantaneous transference of a message, and in this case the message is visual.

I don’t really like Facebook, so I will not be talking about it, but feel free to add your take on it’s relevance in the comment section below.

These platforms are appealing, because they give us the ability to express our interests with other people, who’s opinions matter to us, in turn reaffirms our belief system and gives us validation increase the feel good chemicals in our brains; the one’s that give us pleasure.

Since these social media platforms give us pleasure we associate them with that feel good chemical, oxytocin, dopamine, norepinephrine, and we seek it often in attempt to retrieve the same feeling we had initially when we first used the platform. Unfortunately, with all addictions this is a craving that can never be completely fulfilled.

Therefore, social media platforms have grown tremendously as a source of revenue for companies, and as a source of connection between one another, giving us a collective conscious creating culture, order, and a sense of meaning to our sometimes chaotic existence.

賤儭

Jokers Wild a Short Film by Reynaldo Rivera

Jokers Wild a Short Film by Reynaldo Rivera

Hey WordPress Fam,

I made this video for a class i’m taking; Multimedia Storytelling. I like the colors in the film. I used my GH5s, a white balance card(but its actually grey), and the profile Cine V on my camera. Then, I edited it on Adobe Premiere Pro, found royalty free music on https://www.epidemicsound.com, and exported it in 1080p 30 fps as a MOV file.

Let me know what you think, or if you have any suggestions for future videos on myYouTube Channel.

Thanks! ^_^

The One With the Teacher Taking My Yo-Yo.

The One With the Teacher Taking My Yo-Yo.

 

 

It starts with a solicitor given permission to present yo-yos to the entire 3rd grade class. Everyone buys a yo-yo, including me, and they become an instant hit. I start learning tricks and sharing techniques with my classmates.

The teacher confiscates my yo-yo because I wouldn’t stop playing with it in class so I run home to my dad and cry hysterically. I ask my Father if he could get my yo-yo back, and he agrees, grabbing his keys, and loading his piece; a handgun.

I created a monster. My Father was an alcoholic and drug addict, and had been known to make questionable decisions. Bringing a loaded handgun to an elementary school was one of them.

Trying to deescalate the situation I tell my father that it’s not a big deal. We continue to walk around campus, we walk through the halls, and literally no one is to be seen. I tell my father again that I don’t need my yo-yo and that the teacher promised to give it the next day.

We go home. The end.

TL;DR

Watch the video!