Public Relations in 5 to 10 Years.

Public Relations in 5 to 10 Years.

Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.

. . .

Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:

Future of PR

Isn’t it pretty? ^_^

I predict public relations is here to stay. According to the Bureau of Labor Statistics,Public Relations Specialistswill have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.

As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.

This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.

Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.

Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.

Example of Virtual Reality:

Example of Augmented Reality:

As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.

Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:

What is Psychometrics?

That’s it for now. Namaste.

Deep Fake Kind of Like Lean Cake; It Ain’t.

If you don’t know what deep fake is it’s okay, because neither did I. However, a quick look at this video from Bloomberg on deep fake will get you up to speed:

Here’s another on Donald Duck, I mean Honorable Donald Trump, President of the United States:

The person you see in the video is an actor; that part should be obvious. In fact, if you are an American and didn’t notice that wasn’t the real Trump, I worry for you. Get some sleep, eat a good meal, check your prescription glasses, and maybe take a spa day.

You good? … Great! (You know I’m just kidding around; all my readers are geniuses).

Deep fake is the term used to refer when artificial intelligence, computer generated graphics, and/or a voice actor, comes together to create a personality. This personality is normally someone famous like former President Obama, or current President Trump.

If you read the comments on the Obama YouTube video you will see people stating this technology stemmed from our demand to see celebrities in pornographic material. The directors would artificially augment the pornographic actor’s face to portray a cinematic actor’s face, and etc., etc.

I just want to clarify that it is not porn that drives innovation, but sex. The want for sex comes from our need to survive, and our need to survive stems from our subconscious, and our subconscious stems from our genetic mutations over the course of history. Ironically, genetic mutations are causing are downfall; see cancer.

Survival can be achieved through two means: (1) leaving a legacy, landmark, or societal achievement/advancement; and/or (2) leaving offspring. Offspring who, when full grown, can leave a legacy, landmark, or societal achievement/advancement and/or, leave offspring.

The cycle is continuous until the end of our time, if ever.

Back to deep fake… I remember hearing about an Adobe event, a company known for it’s creative software apps, where they shared a program that could listen to a few words from any human being, and then create an algorithm using artificial intelligence that would allow anyone to pretend to be someone else.

For example: you answer a phone call and say, “hello, who is this?” The person who called could record your response, input it into the Adobe program, and then be able to manipulate your voice to say anything they wish it to. After showcasing this technology the company received much backlash and thereby ended up not commercially sharing this technology.

But, just because it isn’t commercially available doesn’t mean it no longer exists. Many believe that the next presidential election may have implementations of deep fake representing presidential candidates whether the candidates know about it or not. This technology could be used by news outlets and journalists within and outside America.

Journalists may be receiving sources they believe to be real, writing stories based upon these sources, and then releasing them to the general public. In turn, they would be unknowingly spreading false information that could damage all the parties mentioned within the story. The journalist could lose their job, but the effects of the story will ripple through regardless.

So, next time you watch something on a media platform; television, YouTube, iPhone, Samsung, etc., make sure you engage with the content with a critical eye, check other sources for inaccuracies and similarities, and proceed with caution.

There’s so many people in this world that many of them have lost touch of reality, and technology like deep fakes aren’t helping them come back to it. The best we can do is be strategic in our acquisition of truth, forgive ourselves when we make mistakes, and stay humble.

賤儭