Public Relations in 5 to 10 Years.

Public Relations in 5 to 10 Years.

Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.

. . .

Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:

Future of PR

Isn’t it pretty? ^_^

I predict public relations is here to stay. According to the Bureau of Labor Statistics, Public Relations Specialists will have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.

As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.

This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.

Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.

Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.

Example of Virtual Reality:

Example of Augmented Reality:

As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.

Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:

What is Psychometrics?

That’s it for now. Namaste.

Pretend PSA for Communications@Syracuse on VA Medical

Pretend PSA for Communications@Syracuse on VA Medical

As required for my multimedia storytelling class, I have uploaded a Public Service Announcement wrote, directed, and filmed by me. It starts with Daniel having a nightmare, hearing a grenade explode, and waking up terrified.

She goes back to sleep, blinks into the next scene, and researches on her computer how to get help. Henry, playing a video game, tells her she will regret calling, but her nightmares and her newly acquired knowledge online, convinces her to make the call.

I want to thank my Ate Nina and Alan for volunteering as my guinea pigs in my academic endeavors and my journey as a filmmaker. Thanks for being reliable in an unreliable world. Mahal Kita!

🧙🏽‍♂️

Deep Fake Kind of Like Lean Cake; It Ain’t.

If you don’t know what deep fake is it’s okay, because neither did I. However, a quick look at this video from Bloomberg on deep fake will get you up to speed:

Here’s another on Donald Duck, I mean Honorable Donald Trump, President of the United States:

The person you see in the video is an actor; that part should be obvious. In fact, if you are an American and didn’t notice that wasn’t the real Trump, I worry for you. Get some sleep, eat a good meal, check your prescription glasses, and maybe take a spa day.

You good? … Great! (You know I’m just kidding around; all my readers are geniuses).

Deep fake is the term used to refer when artificial intelligence, computer generated graphics, and/or a voice actor, comes together to create a personality. This personality is normally someone famous like former President Obama, or current President Trump.

If you read the comments on the Obama YouTube video you will see people stating this technology stemmed from our demand to see celebrities in pornographic material. The directors would artificially augment the pornographic actor’s face to portray a cinematic actor’s face, and etc., etc.

I just want to clarify that it is not porn that drives innovation, but sex. The want for sex comes from our need to survive, and our need to survive stems from our subconscious, and our subconscious stems from our genetic mutations over the course of history. Ironically, genetic mutations are causing are downfall; see cancer.

Survival can be achieved through two means: (1) leaving a legacy, landmark, or societal achievement/advancement; and/or (2) leaving offspring. Offspring who, when full grown, can leave a legacy, landmark, or societal achievement/advancement and/or, leave offspring.

The cycle is continuous until the end of our time, if ever.

Back to deep fake… I remember hearing about an Adobe event, a company known for it’s creative software apps, where they shared a program that could listen to a few words from any human being, and then create an algorithm using artificial intelligence that would allow anyone to pretend to be someone else.

For example: you answer a phone call and say, “hello, who is this?” The person who called could record your response, input it into the Adobe program, and then be able to manipulate your voice to say anything they wish it to. After showcasing this technology the company received much backlash and thereby ended up not commercially sharing this technology.

But, just because it isn’t commercially available doesn’t mean it no longer exists. Many believe that the next presidential election may have implementations of deep fake representing presidential candidates whether the candidates know about it or not. This technology could be used by news outlets and journalists within and outside America.

Journalists may be receiving sources they believe to be real, writing stories based upon these sources, and then releasing them to the general public. In turn, they would be unknowingly spreading false information that could damage all the parties mentioned within the story. The journalist could lose their job, but the effects of the story will ripple through regardless.

So, next time you watch something on a media platform; television, YouTube, iPhone, Samsung, etc., make sure you engage with the content with a critical eye, check other sources for inaccuracies and similarities, and proceed with caution.

There’s so many people in this world that many of them have lost touch of reality, and technology like deep fakes aren’t helping them come back to it. The best we can do is be strategic in our acquisition of truth, forgive ourselves when we make mistakes, and stay humble.

🧙🏽‍♂️

What is Psychometrics?

What is Psychometrics?

Psychometrics combines two fields of study:

(1) Psychology, and

(2) Data analytics.

It uses the OCEAN or the Big 5 Personality test. If you ever taken a survey on Facebook that promised you an insight on what kind of person you are, or a personality questionnaire, then you are familiar with the Big 5 Personality test, or OCEAN:

Openness (curiosity to the world around us).

Conscientiousness (goal-directed,  good impulse control).

Extraversion (high amount of emotional expressiveness).

Agreeableness (kind, affectionate, helpful).

Neuroticism (sadness, anger, instability).

Don’t you love acronyms? DYLA.

Analytics or big data, on the other hand, is the collection of, but not limited to, all one’s likes on Facebook, all one’s links and browsing history, and all one’s Google searches combined. Companies then analyze this data, compare it to the five personality traits, and decipher what type of person you are. Are you more likely to buy an American car? Then, you likely voted for President Trump. Do you follow Lady Gaga on Twitter? Then, you’re probably an extrovert. Making sense? You too can find out what your social media profiles say about you as a character by clicking on this link:

University of Cambridge Apply Magic Sauce Demo

It will require you to download your Facebook, Twitter, and LinkedIn data and upload them into their site. Cambridge will then use their application program interface (API) to create a footprint, or dataset, of your OCEAN personality. If you already know your type, feel free to share how you came upon that information so others can follow if they choose to do so.

Im an INTP Jungian personality type and 74% feminine on twitter, but more masculine on LinkedIn. I guess that’s a good thing🤷🏽‍♂️🤷🏽‍♀️?

Last thing I want to talk about is how big data can save lives in the future. Yesterday, I had visited my local VA hospital and had my blood drawn for a survey they are conducting called the Million Veteran Program. Details of what it enfolds hasn’t been disclosed yet, and understandably so, because of the confidentiality/integrity of the research. That doesn’t mean we can’t assume!

I did some research on a data breach, London Lab Advances Use of A.I. in Health Care, But Raises Privacy Concerns, and found out DeepMind, a London artificial intelligence company owned by Google’s parent company, had taken data from a hospital without fully going through the necessary hoops and loops to do so. Anyway, they did get consent from Veteran Affairs, because veterans are down for whatever, and found out they could predict kidney injury after analyzing records of over 700,000 veterans datasets. Cool huh?

Let me know your thoughts in the comments. Byeeee.

 

Fashionista. A Short Sound.

Fashionista. A Short Sound.

Hey ya’ll. This was a video I did not too long ago, and my professor thought it was one of my better creations. I then thought to myself, “why not share it with my WordPress fam?” So, Here it is. Let me know in the comments below if you found this on WordPress, LinkedIn, or Twitter. Thanks for watching!

 

For the camera nerds like me: I used a GH5S with the 12-35mm 2.8f, and Cine V profile. Premiere Pro was my editing software, and I used a Microsoft desktop computer with a 1080ti graphics card for workflow.

When Media Won’t Fade to Black.

When Media Won’t Fade to Black.

Minority owners in media are not being represented with fairness. First of all, the word “Minority” to define people of color is messed up. Why is skin color so important in America. It’s not just America, because I know in the Philippines skin color is important in media as well. If for some reason you happen to come upon the Filipino channel you’ll see that everyone is as pale as milk. I’m Filipino so I know this isn’t a super accurate portrayal of the country. Just look at my profile picture and you’ll see that I am brown like Norwegian wood.

Are there any other countries that put color on such a pedestal? Let me know in the comments below.

The FCC at one point was appointed to regulate the diversity and minority ownership of media companies, but this initiative has fell flat. It is known that the reports they produce are often late, unreliable, and incomplete.

However, we are slowly diversifying and its representation can be seen in media. Have you seen the Crazy Rich Asians movie? I haven’t seen it, but I heard it was good. Or have you seen the Black Panther movie? I haven’t seen it, but I heard it was good. I don’t go out much… and my favorite genre is Horror. I’m a horror nut; pistachio.

Still, the majority in power within the media conglomerates are white. I live near Hollywood and the nepotism is real. If you want to be in Hollywood you need to either have family or really good friends already working in Hollywood. The only way to make it into Hollywood is to have enough money to create your own movie. Anyone have a couple million dollars laying around? Can I borrow *cough* have $100,000.00? I’ll not, not, not pay you back.

I Am KnowOne.

I Am KnowOne.

I am KnowOne, and you know.



When I'm high, I'm also low.



True enlightenment births delight.



No one knows the truth is nigh.



KnowOne knows the truth is nigh!



Wake up arise, forgive my lies.



For a lie is nothing but a truth who's blind.



Forgive me God, for I speak of what I do not know.

Although, We is I.

This I know.

🧙🏽‍♂️

Global Digital Divide.

Global Digital Divide.

The Digital Divide can be defined as a disparity between those that have access to technology to those who don’t.

Of course it isn’t so black and white, and some may have access to technology, but choose to not use it. Or, some technology might not be in a language that one understands. I’m not talking about coding, but I am talking about symbols.

The symbols used in language.

Today, I will be delving into the Global Digital Divide, and will end the blog with a few ways we can minimize the distance. That is, if closing the gap in the digital divide is something we want.

I wonder what my life would be like without the aid of digital technology. I wouldn’t be writing this blog if I didn’t have access, or I wouldn’t be listening to Snarky Puppy to calm my focus on my iPad Pro.

Maybe, I’d be married with like 10 kids who are in the field right now picking blueberries, my wife in the balcony churning butter, and i’d be in the bath, also known as a bucket, reading the bible for the thousandth time.

The first thing we need to do to close the digital divide is to bring awareness the types of barriers developing countries need to overcome:

Physical, Cultural, and Political.

Physical

The location of the developing countries requires a connection to the internet which can be an expensive infrastructure to create for a small tribe for example. A solution to this physical limitation could be Google’s hot balloon pop up wifi experiment. It inflates hot balloons with wifi tethering and gives access to those close enough to receive its signal, and its much more cost effective than other methods.

Cultural

By cultural I mean the divide in the amount of languages the internet can be translated in. If the developing country has a specific language that is not widely used, it will not be able to acquire and translate the information provided from the internet. Do they even want to know what is on the internet, or would they be better off living a simpler life?

The solution to this would be to deploy linguists to developing countries and have them implement a symbol system that coincides with the specialized language, and then teach them how to use it. After the people have learned how to identify their language to the symbols, and recreate it effortlessly, the linguist can certify the language into a national database and have it as possible translation in internet capable sites like Google.

Political

Certain countries, like China, feel the internet’s vast array of information is a liability, because the information shared cannot be controlled. Limiting citizens or straight out denying access to internet is something that occurs in countries, and it’s because of the need to control one’s people. I mean, I can be a control freak too sometimes, but.. Actually, never mind. No comment.

I had hippy parent’s so it’s easy for me to say, “Just let them have it,” and, “Don’t worry so much, take a chill pill.” So, that’s my solution to political limitations on digital technology. Nah! Gotcha. I think instead of trying to control people by limiting such a mass medium, we should control people by utilizing said medium. What do you guys think? Let me know in the comments below.

🧙🏽‍♂️

Poverty, Probably, Constantly.

Poverty, Probably, Constantly.

 

Poverty is not disease but a constant need.

Government cheese, bitch please, I got EBT.

Extra broke today, so i'll stop by McDonalds for a parfait.

That's all I can eat, but hey I call it "poverty buffet."

Optimistic, crime implicit, convicted, explicit.

Explicative deletion, to save the children.

I once was young, neglected, envision.

People leered, like I was a rabid animal.

So I hid my veneers; Lecter, Hannibal.

Constantly at War; This is America.

Thousands die in poverty, constantly.

What are you doing about it?

Nothing, probably.

🧙🏽‍♂️

Social Media Is an Action Word.

Social Media Is an Action Word.

You have probably heard of at least one of the following social media platforms:

LinkedIn, Facebook, Instagram, TikTok, Bumble, Twitch, Tumblr, Snapchat, WordPress, Tinder, YouTube, Twitter.

I don’t know if you noticed, but they all have a word of action in the title:

Twitter is the sound a bird makes when talking to other birds,

Twitch is a short sudden jerk,

Snap is the act of capturing the moment,

Chat is the act of talking,

TikTok is the sound of a moving clock,

Insta is informal for instant, and

Gram is old school for you got mail.

They all have this in common, because socialization requires action. To communicate one’s interest a bird “tweets”, to share one’s interest a person “snaps” a moment they experienced, and shares it with the ones they love. Therefore, every one of these media platforms are told we use as social animals to connect with one another.

Twitch is a sudden movement, or jerk, that is required when playing games with other gamers, and is likely a reason why it is called that. The ability to have quick reaction times when playing games gives one an advantage against another.

TikTok, pronounced Tick Tock in English, is the sound of a clock and if you are familiar with the platform you know that the recording limit is a few seconds tops. Lastly, Instagram is the instantaneous transference of a message, and in this case the message is visual.

I don’t really like Facebook, so I will not be talking about it, but feel free to add your take on it’s relevance in the comment section below.

These platforms are appealing, because they give us the ability to express our interests with other people, who’s opinions matter to us, in turn reaffirms our belief system and gives us validation increase the feel good chemicals in our brains; the one’s that give us pleasure.

Since these social media platforms give us pleasure we associate them with that feel good chemical, oxytocin, dopamine, norepinephrine, and we seek it often in attempt to retrieve the same feeling we had initially when we first used the platform. Unfortunately, with all addictions this is a craving that can never be completely fulfilled.

Therefore, social media platforms have grown tremendously as a source of revenue for companies, and as a source of connection between one another, giving us a collective conscious creating culture, order, and a sense of meaning to our sometimes chaotic existence.

🧙🏽‍♂️