Public Relations in 5 to 10 Years.
Five cups of coffee and ten hours of research later… I can give you an educated guess on where PR is headed; PR is headed forward. The end. Let’s wrap it up people, close the set, turn off the lights! My job is done.
. . .
Seriously though, I did this pretty little mind map thing on my computer so you can visually see the connections and representations of what I will be discussing:
Isn’t it pretty? ^_^
I predict public relations is here to stay. According to the Bureau of Labor Statistics, Public Relations Specialists will have an average growth of 6% from 2018 to 2028. Not too shabby if you ask me.
As you may be aware, we have come into a time of influence. The steady flow of content and the exponential growth of screen time has led to a small epidemic. Many of us have become addicted to media consumption We can’t stop looking at our phones, tablets, televisions, and computer monitors. So, we now have apps that monitor our usage of screen time to help us become self aware of our consumption. Whats next? Apps that monitor our usage of apps monitoring our usage of screen time!? Hmm.. not a bad idea for data analytics.
This brings me to my main point; public relations will need to adapt technology in all of its glory in order to stay afloat, stay current, stay relevant, and stay competitive in this age of Google, Facebook, Amazon and other monopoly conglomerates. Data analytics is Google’s forte, Facebook’s bastard child, and Amazon’s source of all power; and data analytics is one of the technologies pr specialists will have to learn in order to stay afloat.
Blockchain is what makes Bitcoin and other cryptocurrencies possible. Cryptocurrency is a rather new technology, but it is not going away anytime soon. In fact, I think it’s safe to say that it may dominate the market in the future. I know of one pizza place near my house that takes Bitcoin as a form of payment. I think that’s neat, but unfortunately I still don’t know how to use it. Its on my to-do list for “things to learn”.
Virtual reality and augmented reality are practically the same thing. The main difference is virtual reality takes all of actual reality away from visual perception while augmented reality adds components to our visual perception of actual reality.
Example of Virtual Reality:
Example of Augmented Reality:
As you saw in the above videos, VR and AR can be extremely useful tools in marketing and pr.
Lastly, but not least, we get into artificial intelligence. However, if you would like to know more about artificial intelligence, and data analytics, you can check out another one of my blog posts with all the information pertaining to said, uh, things. Here’s the link to click click on:
That’s it for now. Namaste.