What is Psychometrics?
Psychometrics combines two fields of study:
(1) Psychology, and
(2) Data analytics.
It uses the OCEAN or the Big 5 Personality test. If you ever taken a survey on Facebook that promised you an insight on what kind of person you are, or a personality questionnaire, then you are familiar with the Big 5 Personality test, or OCEAN:
Openness (curiosity to the world around us).
Conscientiousness (goal-directed, good impulse control).
Extraversion (high amount of emotional expressiveness).
Agreeableness (kind, affectionate, helpful).
Neuroticism (sadness, anger, instability).
Don’t you love acronyms? DYLA.
Analytics or big data, on the other hand, is the collection of, but not limited to, all one’s likes on Facebook, all one’s links and browsing history, and all one’s Google searches combined. Companies then analyze this data, compare it to the five personality traits, and decipher what type of person you are. Are you more likely to buy an American car? Then, you likely voted for President Trump. Do you follow Lady Gaga on Twitter? Then, you’re probably an extrovert. Making sense? You too can find out what your social media profiles say about you as a character by clicking on this link:
It will require you to download your Facebook, Twitter, and LinkedIn data and upload them into their site. Cambridge will then use their application program interface (API) to create a footprint, or dataset, of your OCEAN personality. If you already know your type, feel free to share how you came upon that information so others can follow if they choose to do so.
Im an INTP Jungian personality type and 74% feminine on twitter, but more masculine on LinkedIn. I guess that’s a good thing🤷🏽♂️🤷🏽♀️?
Last thing I want to talk about is how big data can save lives in the future. Yesterday, I had visited my local VA hospital and had my blood drawn for a survey they are conducting called the Million Veteran Program. Details of what it enfolds hasn’t been disclosed yet, and understandably so, because of the confidentiality/integrity of the research. That doesn’t mean we can’t assume!
I did some research on a data breach, London Lab Advances Use of A.I. in Health Care, But Raises Privacy Concerns, and found out DeepMind, a London artificial intelligence company owned by Google’s parent company, had taken data from a hospital without fully going through the necessary hoops and loops to do so. Anyway, they did get consent from Veteran Affairs, because veterans are down for whatever, and found out they could predict kidney injury after analyzing records of over 700,000 veterans datasets. Cool huh?
Let me know your thoughts in the comments. Byeeee.