Social Media Is an Action Word.
You have probably heard of at least one of the following social media platforms:
LinkedIn, Facebook, Instagram, TikTok, Bumble, Twitch, Tumblr, Snapchat, WordPress, Tinder, YouTube, Twitter.
I don’t know if you noticed, but they all have a word of action in the title:
Twitter is the sound a bird makes when talking to other birds, Twitch is a short sudden jerk, Snap is the act of capturing the moment, Chat is the act of talking, TikTok is the sound of a moving clock, Insta is informal for instant, and Gram is old school for you got mail.
They all have this in common, because socialization requires action. To communicate one’s interest a bird “tweets”, to share one’s interest a person “snaps” a moment they experienced, and shares it with the ones they love. Therefore, every one of these media platforms are told we use as social animals to connect with one another.
Twitch is a sudden movement, or jerk, that is required when playing games with other gamers, and is likely a reason why it is called that. The ability to have quick reaction times when playing games gives one an advantage against another.
TikTok, pronounced Tick Tock in English, is the sound of a clock and if you are familiar with the platform you know that the recording limit is a few seconds tops. Lastly, Instagram is the instantaneous transference of a message, and in this case the message is visual.
I don’t really like Facebook, so I will not be talking about it, but feel free to add your take on it’s relevance in the comment section below.
These platforms are appealing, because they give us the ability to express our interests with other people, who’s opinions matter to us, in turn reaffirms our belief system and gives us validation increase the feel good chemicals in our brains; the one’s that give us pleasure.
Since these social media platforms give us pleasure we associate them with that feel good chemical, oxytocin, dopamine, norepinephrine, and we seek it often in attempt to retrieve the same feeling we had initially when we first used the platform. Unfortunately, with all addictions this is a craving that can never be completely fulfilled.
Therefore, social media platforms have grown tremendously as a source of revenue for companies, and as a source of connection between one another, giving us a collective conscious creating culture, order, and a sense of meaning to our sometimes chaotic existence.